LIBROS DEL AUTOR: david n barnett

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  • Patterns in Brand Monitoring
    David N. Barnett
    The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of bra...
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