LIBROS DEL AUTOR: david midgley

4 resultados para LIBROS DEL AUTOR: david midgley

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  • Management Research, International Business, and National Culture
    David Midgley / Paul Brewer / Sunil Venaik
    This book explains in detail why the measures developed by Hofstede and GLOBE are of dubious validity and why they should be viewed with caution by those looking for answers to the complex questions of culture. ...
    Disponible

    77,44 €

  • A New Theory of Cultural Archetypes
    David Midgley / Demetris Christopoulos / Sunil Venaik
    This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustra...
    Disponible

    48,63 €

  • Innovation and New Product Marketing (RLE Marketing)
    David F. Midgley
    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by ...
    Disponible

    90,60 €

  • The Essential Mary Midgley
    David Midgley
    Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher’s work, described by the Financial Times as ’common sense philosophy of the highest order’. This unrivalled introduction to...
    Disponible

    52,40 €