LIBROS DEL AUTOR: david michaelson

4 resultados para LIBROS DEL AUTOR: david michaelson

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  • A Communication Guide for Investor Relations in an Age of Activism
    David Michaelson / John Gilfeather / Marcia W. DiStaso / Marcia WDiStaso
    Today’s competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essenti...
    Disponible

    18,54 €

  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of publ...
    Disponible

    17,86 €

  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player. To help you keep up to speed with the excitingchanges and developments of publications, this book hasbeen updated to provide you with the necessary understandingof the problems and promises of public rel...
    Disponible

    11,82 €

  • A Practioner’s Guide to Public Relations Research, Measurement and Evaluation
    Don Stacks / Don W. Stacks / Don WStacks / Michaelson David
    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. ...
    Disponible

    16,41 €