LIBROS DEL AUTOR: david matousek

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  • Marketing of a Foreign Automotive Brand
    David Matousek
    The internationalization of marketing activities is awell-known and growing phenomenon. The companies thatare unable to pursue global opportunities are at highrisk since it could eventually lead them to losetheir domestic markets. A company’s failure abroadoften results from the inability to meet theculturally based needs and wants of local consumers.Taiwan represents a specifi...
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    60,11 €