LIBROS DEL AUTOR: david leishman

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  • Consumer Nationalism and Barr’s Irn-Bru in Scotland
    David Leishman
    This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consum...
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