LIBROS DEL AUTOR: david landerson

2 resultados para LIBROS DEL AUTOR: david landerson

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  • Marketing with Web 2.0
    David L. Anderson / David LAnderson
    'Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students’ familiarity with basic marketi...
    Disponible

    89,23 €

  • Entrepreneurship and Technology (First Edition)
    David L. Anderson / David LAnderson
    'Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating th...
    Disponible

    83,03 €