LIBROS DEL AUTOR: david herscott

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  • Marketing Mojo
    David Herscott
    The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don’t trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and ex...
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    10,49 €