LIBROS DEL AUTOR: david beirau

1 resultados para LIBROS DEL AUTOR: david beirau

  • Which Customers Pay?
    David Beirau
    The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results ...
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    66,66 €