LIBROS DEL AUTOR: david ballantyne

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  • Relationship Marketing
    Adrian Payne / David Ballantyne / Martin Christopher
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text f...
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    90,78 €