LIBROS DEL AUTOR: david abrenner

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  • Marketing Identities
    David A. Brenner / David ABrenner
    Marketing Identities analyzes how Ost und West (East and West), the  first Jewish magazine (1901-1923) published in Berlin by westernized  Jews originally from Eastern Europe, promoted ethnic identity to Jewish  audiences in Germany and throughout the world. Using sophisticated  techniques of modern marketing, such as stereotyping, the editors of  this highly successful journal...
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    32,46 €