LIBROS DEL AUTOR: david a aaker

3 resultados para LIBROS DEL AUTOR: david a aaker

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  • Strategisches Markt-Management
    David A. Aaker
    Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer­ ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen...
    Disponible

    72,01 €

  • Brand Leadership
    David A. Aaker / David AAaker / Erich Joachimsthaler
    A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as 'the dean of the brand-equity movement,' Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler des...
    Disponible

    20,64 €

  • Brand Equity & Advertising
    Alexander L. Biel / David A. Aaker
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the 'real world.' The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain in...
    Disponible

    169,95 €