LIBROS DEL AUTOR: darcy gerbarg

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  • The Economics, Technology and Content of Digital TV
    Darcy Gerbarg
    As the world of television moves from analog to digital, political and economic forces are being brought to bear on companies as they attempt to deal with changes occurring in their industries. The impetus for the conversion from analog to digital TV comes from many quarters, including the broadcasting industry, the computer industry, governments...
    Disponible

    268,86 €

  • Television Goes Digital
    Darcy Gerbarg
    The Changing Television Business.- Introduction: The Digital Evolution of Television.- TV or Not TV: Where Video Is Going.- The New Screen for Video.- The End of Advertising As We Know It.- From the Marketers’ Perspective: The Interactive Media Situation in Japan.- Technology: Content Creation and Distribution.- Adopting Mobile TV: Technologies Seeking Consumers Seeking Content...
    Disponible

    220,12 €