LIBROS DEL AUTOR: danielle sarver coombs

3 resultados para LIBROS DEL AUTOR: danielle sarver coombs

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  • Advertising in America
    Danielle Sarver Coombs
    This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media ...
    Disponible

    37,94 €

  • Consumer Insights Handbook
    Danielle Sarver Coombs
    At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media pro...
    Disponible

    80,00 €

  • Female Fans of the NFL
    Anne Cunningham Osborne / Danielle Sarver Coombs
    In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to...
    Disponible

    94,92 €