LIBROS DEL AUTOR: daniela wiehenbrauk

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  • Collaborative Promotions
    Daniela Wiehenbrauk
    Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retail...
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    66,83 €