LIBROS DEL AUTOR: daniel walsch

6 resultados para LIBROS DEL AUTOR: daniel walsch

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  • Pathways to Public Relations
    Suzanne Lowery Mims / Katherine E. Rowan / Daniel L. Walsch
    This PR student handbook is designed to provide you with the knowledge and skills that will help prepare you for a successful career in public relations. Through examples, tips, and exercises, Pathways to Public Relations will show you how to: Conduct basic client or issue research Create the range of materials and tools used in PR Demonstrate competency in professional wri...
    Disponible

    38,01 €

  • What’s the Story?
    Beth Jannery / Daniel Walsch
    Today’s world requires professionals to write successfully across a variety of media, encompassing everything from public relations to Twitter accounts. What’s the Story? provides students with a comprehensive overview of different genre writing skills and prepares them to write successfully in the working world.The book offers a general introduction to effective communication ...
    Disponible

    99,32 €

  • Why Communication Matters
    Daniel Walsch
    'Why Communication Matters is a compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life.The essays are organized by theme into eleven chapters. These themes include relationships, communication in the classroom and on the...
    Disponible

    73,03 €

  • Media Relations in the 21st Century
    Daniel Walsch
    'Media Relations in the 21st Century explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today’s world of economic limitations, social media, and at times, opposing priorities and agendas.The book compares the historical evolution of the two professions individu...
    Disponible

    98,78 €

  • Organizational Spokesmanship
    Daniel Walsch
    The organizational spokesman has come to fill a vital need in a culture that values a sense of connection between those who provide services and those who seek them. It is the skilled organizational spokesman who maintains this connection, most often in a highly visible way.Organizational Spokesmanship draws on research and insights from professionals to discuss the functions o...
    Disponible

    78,78 €

  • Communication Wars
    Daniel Walsch
    Communication Wars: Our Internal Perpetual Conflict looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear thr...
    Disponible

    77,80 €