LIBROS DEL AUTOR: dandeswar bisoyi

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  • A Study on Visual Rhetoric and Metaphors
    Dandeswar Bisoyi
    Today, visual images play a vital role in delivering messages to target audience in Indian print advertisement. A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the decision process and brand awareness. Sheer visibility of printed advertising is necessary for useful information perception. In Indian, newspaper advertisem...
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