LIBROS DEL AUTOR: damelsa d white

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  • Headquarters Air Force Material Command Customer Relationship Management Study
    Damelsa D. White
    Because of the lack of product and price differentiation, many organizations consider Customer Relationship Management (CRM) their primary focus. CRM uses information about each customer to make each customer more valuable to the organization, and the organization more valuable to the customer, while decreasing the cost of servicing the customer. However, an organization cannot...
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