LIBROS DEL AUTOR: dale cooke

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  • Effective Review and Approval of Digital Promotional Tactics
    Dale Cooke
    Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets.  However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space.  This book addresses the complexities of reviewing digital tactics to ensure their c...
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    173,87 €