LIBROS DEL AUTOR: daif rehab

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  • Loyalty as a Competitive Advantage in the Airline Industry
    Daif Rehab
    This mixed methods research study explores assuring travellers’ loyalty as a competitive advantage and develops a model of success factors of airlines loyalty programmes. The main issue identified with regards to travellers’ loyalty is frequent flyer programmes (FFPs). FFPs are loyalty programmes offered by many airlines. Typically, airline customers enrolled in the programme a...
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    94,83 €