LIBROS DEL AUTOR: craig hayden

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  • Rhetoric of Soft Power
    Craig Hayden
    The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and int...
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    77,16 €