LIBROS DEL AUTOR: corneliu vilsan

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  • Phronesis Marketing
    Corneliu VILSAN
    In recent years, the environment in which advertising operates has changed. As a result, company leaders are under rising pressure to increase turnover and profits ahead of the industry average while fighting for new consumers. Unfortunately, marketing, as an organizational function, has been downgraded from a strategic role to a marginalized tactical and sales support departme...
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    20,83 €