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A STUDY ON CUSTOMER SATISFACTION AND RETENTION IN THE TELECOMMUNICATION INDUSTRY; AN EMPIRICAL STUDY OF THE NEW JUABEN MUNICIPALITY

COLLINS MARFO AGYEMAN

This is about the Telecommunication Industry in the New Juaben Municipality of Ghana. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. Increased in the number of networks together with high expectation of consumers for quality services have brought about a very keen competition in the industry. There h...

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