LIBROS DEL AUTOR: cody thavard

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  • Rivalry in Sport
    Cody T. Havard / Cody THavard
    This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of riva...
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    65,30 €