LIBROS DEL AUTOR: cody t havard

6 resultados para LIBROS DEL AUTOR: cody t havard

cody t havard Eliminar filtro Quitar filtros
  • Sport Fans
    Cody T. Havard / Daniel L. Wann / Jeffrey D. James
    Sports, and the fans that follow them, are everywhere. The third edition of Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. ...
    Disponible

    106,52 €

  • Sport Fans
    Cody T. Havard / Daniel L. Wann / Jeffrey D. James
    Sports, and the fans that follow them, are everywhere. The third edition of Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. ...
    Disponible

    267,49 €

  • Intense Group Behavior and Brand Negativity
    Cody T. Havard
    In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it dis...
    Disponible

    53,01 €

  • Intense Group Behavior and Brand Negativity
    Cody T. Havard
    In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it dis...
    Disponible

    48,63 €

  • Rivalry and Group Behavior Among Consumers and Brands
    Cody T. Havard
    This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the a...
    Disponible

    77,53 €

  • Rivalry in Sport
    Cody T. Havard / Cody THavard
    This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of riva...
    Disponible

    65,30 €