LIBROS DEL AUTOR: clive humby

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  • Scoring Points
    Clive Humby / Terry Hunt / Tim Phillips
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sop...
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    44,72 €