LIBROS DEL AUTOR: clea bourne

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  • Public Relations and the Digital
    Clea Bourne
    This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strate...
    Disponible

    48,18 €

  • Trust, Power and Public Relations in Financial Markets
    Clea Bourne
    The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing. ...
    Disponible

    84,43 €