LIBROS DEL AUTOR: claudio a saavedra

2 resultados para LIBROS DEL AUTOR: claudio a saavedra

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  • The Marketing Challenge for Industrial Companies
    Claudio A. Saavedra
    This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations conc...
    Disponible

    173,69 €

  • The Marketing Challenge for Industrial Companies
    Claudio A. Saavedra
    This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations conc...
    Disponible

    47,07 €