LIBROS DEL AUTOR: claude hopkins

17 resultados para LIBROS DEL AUTOR: claude hopkins

claude hopkins Eliminar filtro Quitar filtros
  • Scientific Advertising
    Claude Hopkins
    Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham)  Claude Hopkins, the father of modern advertising techniques, believed that 'advertising is salesmanship,' and as such it should be measurable and justify the results that it produced. In scientific adve...
    Disponible

    10,78 €

  • My Life In Advertising
    Claude C. Hopkins
    'My Life in Advertising' is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic 'Scientific Advertising'). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, 'M...
    Disponible

    17,80 €

  • Scientific Advertising
    Claude Hopkins
    Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ''must-read'' book.The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, under...
    Disponible

    14,40 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker ow...
    Disponible

    12,02 €

  • Claude C. Hopkins’ Scientific Advertising With My Life in Advertising
    Claude C. Hopkins / Claude CHopkins / Dr. Robert C. Worstell / DrRobert CWorstell
    'Scientific Advertising' is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.Test marketing, copy research, coupon sampling, market research, and many more of the 'standard' marketing techniques businesses are currently using can all be trac...
    Disponible

    27,57 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker o...
    Disponible

    8,10 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
     Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. ...
    Disponible

    7,23 €

  • Scientific Advertising - Masters of Marketing Secrets
    Claude C. Hopkins / Dr. Robert C. Worstell
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus bec...
    Disponible

    11,13 €

  • Scientific Advertising
    Claude Hopkins
    2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. 'Scientific Advertising' is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a 'must-read' book. David Ogilvy wrote that 'Nobody should be allowed to have anything to do with advertising until ...
    Disponible

    8,48 €

  • Scientific Advertising
    Claude C Hopkins
    The legendary Claude C Hopkins wrote ’Scientific Advertising’, his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principle...
    Disponible

    19,12 €

  • Scientific Advertising Origins
    Claude C. Hopkins / Dr. Robert C. Worstell / John E. Kennedy
    All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution...
    Disponible

    28,59 €

  • My Life in Advertising - Masters of Marketing Secrets
    Claude C. Hopkins / Claude CHopkins / Dr Robert C. Worstell / Dr Robert CWorstell
    This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.My only claim for credit is that I have probably worked t...
    Disponible

    23,66 €

  • Scientific Advertising
    Claude Hopkins
    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Adver...
    Disponible

    7,09 €

  • Scientific Advertising
    Claude C. Hopkins
    David Ogilvy said of Scientific Advertising, 'Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.'In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of prof...
    Disponible

    14,26 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus bec...
    Disponible

    12,02 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesmanship,' and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mai...
    Disponible

    5,92 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencie...
    Disponible

    9,80 €