LIBROS DEL AUTOR: claude chopkins

11 resultados para LIBROS DEL AUTOR: claude chopkins

claude chopkins Eliminar filtro Quitar filtros
  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker ow...
    Disponible

    12,02 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker ow...
    Disponible

    22,09 €

  • Claude C. Hopkins’ Scientific Advertising With My Life in Advertising
    Claude C. Hopkins / Claude CHopkins / Dr. Robert C. Worstell / DrRobert CWorstell
    'Scientific Advertising' is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.Test marketing, copy research, coupon sampling, market research, and many more of the 'standard' marketing techniques businesses are currently using can all be trac...
    Disponible

    27,57 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes of fakirs, mendicants and mountebanks who infest the great roads of India and the streets of its cities, and who impudently claim the title 'Yogi.' ...
    Disponible

    20,61 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker o...
    Disponible

    8,10 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
     Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. ...
    Disponible

    7,23 €

  • My Life in Advertising - Masters of Marketing Secrets
    Claude C. Hopkins / Claude CHopkins / Dr Robert C. Worstell / Dr Robert CWorstell
    This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.My only claim for credit is that I have probably worked t...
    Disponible

    23,66 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn:• how advertising laws are established• the importance of just salesmanship• why businesses must offer service• mail order adver...
    Disponible

    23,13 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus bec...
    Disponible

    12,02 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesmanship,' and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mai...
    Disponible

    5,92 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
    American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencie...
    Disponible

    9,80 €