LIBROS DEL AUTOR: ckgsb case study center

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  • Unleashing Innovation
    CKGSB Case Study Center
    Over the past two decades, China has emerged as a frontrunner in global business innovation. Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion tells the inside stories behind eleven pioneering companies in the Chinese market that are rewriting the rules of business. Produced by Cheung Kong Graduate School of Business, the book dissects how lea...
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    22,29 €