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LIBROS DEL AUTOR: chung hsiung liao

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Fan Identification and Sponsorship - Investigating the Effctiveness of Fan Identification in Sport Sponsorship

Chung-Hsiung Liao / Kyaw Myo Aung

Since last few years ago, sport sponsorship has been the most popular persuasive communication media among others sponsorship. Moreover, sport events are gaining millions of supporters by TV broadcasting and live attendance every year. With this growth, Most of the companies receive many opportunities of increasing their exposure and fans’ goodwill towards their team by sponsor...

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72,90 €