LIBROS DEL AUTOR: christopher wixson

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  • Bernard Shaw and Modern Advertising
    Christopher Wixson
    This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s ’G.B.S.’ public persona was achieved through masterful imitation of patent medicine marketing ...
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