LIBROS DEL AUTOR: christopher l myers

3 resultados para LIBROS DEL AUTOR: christopher l myers

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  • International Marketing
    Christopher L. Myers
    International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, ...
    Disponible

    123,09 €

  • Brand Marketing
    Christopher L. Myers
    Through a collection of curated readings and narratives written by practitioners in the field, Brand Marketing introduces readers to crucial aspects of modern-day marketing and decision-making. In sharing real-world stories and examples from veteran marketers, readers are invited to benefit from their vast knowledge and experiences, including successes as well as situations tha...
    Disponible

    88,96 €

  • International Marketing
    Christopher L. Myers
    International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, ...
    Disponible

    95,14 €