LIBROS DEL AUTOR: christophe benaroya

2 resultados para LIBROS DEL AUTOR: christophe benaroya

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  • Aerospace Marketing Management
    Christophe Bénaroya / Jonathan Aflalo / Philippe Malaval
    This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketi...
    Disponible

    101,68 €

  • Aerospace Marketing Management
    Christophe Bénaroya / Philippe Malaval
    Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, ...
    Disponible

    267,89 €