LIBROS DEL AUTOR: christoph preuss

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  • Retail Marketing and Sales Performance
    Christoph Preuss
    The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific stru...
    Disponible

    66,64 €