LIBROS DEL AUTOR: christoph kausch

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  • A Risk-Benefit Perspective on Early Customer Integration
    Christoph Kausch
    Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book dev...
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