LIBROS DEL AUTOR: christina ruther

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  • Are Customers loyal to the Tesco Superstore in Roundhay
    Christina Rüther
    Inhaltsangabe:Abstract: Throughout modern marketing literature there is extensive agreement that ‘Customer Loyalty’ is marketing’s newest challenge. Marketing’s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of...
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