LIBROS DEL AUTOR: christina muzzu

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  • Customer Value-centered Management
    Andreas Krämer / Christina Muzzu / Thomas Burgartz
    This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epit...
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    114,49 €