LIBROS DEL AUTOR: christina goulding

3 resultados para LIBROS DEL AUTOR: christina goulding

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  • Critical Marketing
    Christina Goulding / Michael Saren / Pauline Maclaran
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...
    Disponible

    102,85 €

  • Grounded Theory
    Christina Goulding
    Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to bot...
    Disponible

    222,56 €

  • Grounded Theory
    Christina Goulding
    ...
    Disponible

    93,65 €