LIBROS DEL AUTOR: christina goulding

2 resultados para LIBROS DEL AUTOR: christina goulding

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  • Critical Marketing
    Christina Goulding / Michael Saren / Pauline Maclaran
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...
    Disponible

    102,85 €

  • Grounded Theory
    Christina Goulding
    ...
    Disponible

    121,32 €