LIBROS DEL AUTOR: christina chung

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  • Online Consumer Trust and Cultural Influences in America and Japan
    Christina Chung
    As an experimental investigation, this study examineshow retailer familiarity and dynamic pricing affectAmerican and Japanese online consumer trust. Theresults show significantly different trust concepts.Generally, American online consumers have highertrust concepts and lower risk perceptions thanJapanese online consumers do in online transactions.When a familiar online retail...
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