LIBROS DEL AUTOR: christiane prange

3 resultados para LIBROS DEL AUTOR: christiane prange

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  • Global Marketing
    Christiane Prange / Eugene Jaffe / Ilan Alon
    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. pro...
    Disponible

    164,12 €

  • Market Entry in China
    Christiane Prange
    This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to...
    Disponible

    97,27 €

  • Organisationales Lernen und Wissensmanagement
    Christiane Prange
    Christiane Prange zeigt auf, wie Unternehmen konkret bei der Umsetzung von Organisationalem Lernen und Wissensmanagement vorgehen und welche Erfolge sie bisher erzielt haben. Zur weiteren Unterstützung wird eine strukturierte Übersicht über existierende Instrumente gegeben. ...
    Disponible

    72,60 €