LIBROS DEL AUTOR: christian zagel

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  • Service Fascination
    Christian Zagel
    Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s finding...
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    121,51 €