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The Preparation and Care of Mailing Lists; a Working Manual That Covers Every Phase of List Handling, From Obtaining Names of 'live' Prospects Without Advertising for Them, to Handling Lists Economica

William Kenneth Page / Chicago Addressograph Company

'The Preparation and Care of Mailing Lists' is a comprehensive working manual that delves into every aspect of managing mailing lists. From acquiring names of viable prospects without resorting to advertising, to handling lists in an economical and productive manner, this book provides valuable insights into the world of direct marketing.Originally published in the early 20th c...

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17,33 €