LIBROS DEL AUTOR: cheng lu wang

3 resultados para LIBROS DEL AUTOR: cheng lu wang

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  • Handbook of Research on the Impact of Fandom in Society and Consumerism
    Cheng Lu Wang
    Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereb...
    Disponible

    413,71 €

  • Exploring the Rise of Fandom in Contemporary Consumer Culture
    Cheng Lu Wang
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, an...
    Disponible

    295,05 €

  • Brand Management in Emerging Markets
    Cheng Lu Wang / Wei Wang
    Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as w...
    Disponible

    262,46 €