LIBROS DEL AUTOR: charral izhiman

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  • The Marketing Movement
    Charral Izhiman
    Most marketing books are written for marketers. This one is written for leaders.Stop treating marketing as a cost centre. Start leading it like a business executive.Marketing doesn’t fail because of bad campaigns. It fails when organisations fail to think strategically about marketing. Leaders become trapped in justifying budgets and defending headcount, instead of influencing ...
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