LIBROS DEL AUTOR: charlotte hommerberg

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  • Depicting the Consumer of Experiential Luxury
    Charlotte Hommerberg / Maria Lindgren
    This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers se...
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