LIBROS DEL AUTOR: charles h noble

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  • Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
    Charles H. Noble
    ​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, t...
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