LIBROS DEL AUTOR: charitha harshani perera

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  • Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
    Charitha Harshani Perera / Long Van Thang Nguyen / Rajkishore Nayak
    This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher  education  institutions  operate  in  a  strong  competitive  environment  due  to  the homogenous  nature  of  their  services  and  always  look  for  new  marketing  strategies  to  be competitive  in  the  marketplace.  Therefore, ...
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