LIBROS DEL AUTOR: changzheng yang

2 resultados para LIBROS DEL AUTOR: changzheng yang

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  • Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang / Feng Yue / Hanxiong Zhu
    This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, bo...
    Disponible

    197,76 €

  • Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang / Feng Yue / Hanxiong Zhu
    This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, bo...
    Disponible

    196,40 €