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  • Pragmalytics
    Cesar A. Brea / Cesar ABrea
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable.  But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navig...
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    8,76 €